I’ve always been drawn to the why behind what people create.
What drives someone to build something? What are they really trying to say—or shift—in the world? That curiosity led me to study communications and public relations, where I first learned how language—used with care—shapes trust, identity, and connection.
But I didn’t stay at the surface.
Over the past 15 years, I’ve built and launched digital products across industries—from early MVPs to enterprise systems. I’ve led teams, set product vision, and stood at the intersection of founder energy, execution, and creative direction. But no matter the focus, one truth kept surfacing: a product without brand clarity is just code. A brand without emotional resonance is just noise.
That’s the gap I move in.
I’ve always been insatiably curious. I’ve had people tell me I ask too many questions—and honestly, they’re right. Curiosity is my superpower. Not just asking “why,” but peeling back the layers until we hit what actually drives people, decisions, and desire. That’s where the real work begins. Because for me, brand and product aren’t just about what we build, but what we unlock.
I believe humans thrive on connection, being seen and heard. Brené Brown says it perfectly: “We are wired for connection. It’s in our biology. From the time we are born, we need connection to thrive emotionally, physically, spiritually, and intellectually.” That truth lives at the heart of everything I build—brands, systems, experiences. It’s what guides how I think about users, customers, team dynamics, and storytelling.
Today, I work as a brand strategist and product consultant—partnering with founders, creatives, and culture-shapers to uncover their essence, tell stories that matter, and build systems that scale with soul. I believe taste lives at the intersection of creativity and technological intuition. Whether I’m refining a product experience or shaping a brand identity, I use emotional intelligence, strategy frameworks, and storytelling to build things that resonate, convert, and connect.
Because at the end of the day, brand is not just how you look or sound.
It’s how you make people feel.