ABOUT
The Why
This isn’t branding for branding’s sake.
It’s strategy with integrity. Clarity with depth. Presence with purpose.
I help brands remember who they are—so their message, offer, and identity all align from the inside out.
Because when you’re rooted in truth, everything flows: the brand, the expansion, the trust.
I don’t just create brand strategy. I help people come home to their vision.
The Approach
I ask the questions most people skip—about truth, complexity, transitions, and how identity really lives in a brand.
Together, we clarify your foundation:
- Who you are
- What you stand for
- How that shows up across every product, message, and move you make
Then we build.
Systems. Story. Strategy.
And we expand—without selling out, watering down, or drifting off-message.
The Edge (AI & Advisory)
Innovation, with a pulse.
I integrate AI—intentionally—to elevate the creative process, uncover visual direction, and open new pathways.
But I don’t lead with tech. I lead with truth.
AI is the tool. The strategy is human.
And I don’t disappear after the brand board. My advisory work stays close—helping you draw boundaries, scale ideas, and evolve with clarity that sticks.
A Few of My Obsessions
Traveling abroad
There’s nothing like being in a new country, walking unfamiliar streets, and hearing a language you barely understand—but still somehow feel.
Deep, real conversations
The kind that go past the surface. That remind you why connection matters.
90s music
R&B, hip hop, slow jams—just take me back. Forever my favorite era.
Red roses
They're timeless. Always beautiful. I’ll never get tired of them.
Barre
Barre keeps me aligned—body, strength, and balance. And yes, I feel like a ballerina every single time I take the class.
Self-care rituals
Face masks. Steam showers. Quiet mornings. Always find time to take care of self.
Ginger tea, honey and key lime
Try it. Thank me later.