Story-Driven Product Demos That Deepened Client Engagement

• Company: Backbase
   
• Role: Principal Product Manager
   
• Timeline: Feb 2019 – Mar 2022
   
• Industry: FinTech, SaaS
   

Traditional implementation models were service-heavy and lacked client involvement. Backbase needed a new way to connect with financial institutions—something that sparked engagement and helped stakeholders visualize value before delivery.

I reimagined our demo process into narrative-led presentations that framed each feature as a story tied to business outcomes. These weren’t just walkthroughs—they were collaborative conversations that:

• Encouraged client feedback and buy-in
   
• Showed how features solved real customer pain points
   
• Positioned us as partners, not vendors
   

• Narrative-Driven Demo Decks
   
• Client Feedback Loops
   
• Enablement Framework for Other PMs
   

• Improved client satisfaction and adoption
   
• Sparked richer feedback and iterative product enhancements
   
• Strengthened long-term client partnerships