A professional services firm in the justice and public sector space had a desire to launch its first SaaS platform.
The Challenge:
Transforming a traditional consultancy into a tech-forward, product-driven brand—while differentiating in a high-stakes, compliance-heavy market with tight timelines and no design team.
Leveraging an AI-first toolkit shaved a month off product discovery, tripled our copy-creation velocity for decks and assets, and accelerated MVP kickoff by two sprints, turning what could have been a twelve-month services-to-SaaS pivot into a six month reality
At the heart of the platform: Clarity, Cohesion, and Insight—guiding both product experience and brand tone.
Designed a full-spectrum application color palette for clarity, accessibility, and clean SaaS UI.
Chose scalable, modern fonts for clear hierarchy and digital trust across navigation, body copy, and interface overlays.
Defined button styles, input behaviors, nav patterns, and text hierarchy to guide implementation without a dedicated design team.
Built and delivered a investor deck that secured 2 seed-fund investor calls within 30 days
Developed tiered pricing strategy, GTM story unlocking $1.2–1.25 M projected 3-yr revenue
Positioned the platform to qualify for federal procurement pathways
Launched MVP in < 6 months, saving 2 sprints with AI-generated backlog
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