🗂 Overview
- Company: CRWND App (Founder)
- Role: Founder, Brand & Product Strategist
- Timeline: Jul 2020 – Jan 2023
- Industry: Beauty Tech, Wellness
❓ The Challenge
There was no centralized space celebrating inclusive beauty, wellness, and cultural products. CRWND was designed to fill that gap and amplify underrepresented voices.
🔍 My Approach
I created the entire business from scratch, leading:
- Product conception and MVP planning
- Brand development (visual identity, messaging)
- UX/UI design for the mobile app utilizing a template application model
- GTM strategy & ambassador program
- Partnerships with 20+ wellness brands
📦 Deliverables
- CRWND Brand Identity System
- App UX Wireframes & Marketing Assets
- Ambassador & Influencer Marketing Strategy
- Partnerships Pitch Deck
- Launch Strategy & Growth Roadmap
📈 Results & Impact
- 20K+ followers & 2K+ app downloads in Year 1
- Secured 20+ brand partnerships
- Increased organic acquisition by 30% via ambassadors
- Positioned CRWND as a community-first, niche wellness brand