Her Departure

A travel concept where departure means becoming.

Role & Process

A self-initiated concept-world built with disciplined creative methodology:

Brand strategy and narrative design
Visual direction and product exploration
Rapid prototyping using AI-enhanced tools

the challenge

Travel is more than logistics—it’s a metamorphic space.

Her Departure taps into the idea that each journey is a narrative: a woman stepping into change, purpose, and presence.

By rooting the brand in story, every product, visual, and experience becomes a chapter in her journey.

Brand Identity

name & narrative

positioning statement

name & narrative

Her Departure—a metaphorical take on leaving, arrival, and becoming.

core values

positioning statement

name & narrative

Intentionality. Soft power. Transformation. Editorial elegance.

positioning statement

A travel and lifestyle brand for women who curate movement with care—who carry style, ritual, and self with every step.

Brand Experience Elements

Product & Packaging Exploration (AI Visuals)

Serum Bottle

Stanley-Style Tumbler

Serum Bottle

Carry Tote

Stanley-Style Tumbler

Serum Bottle

Stanley-Style Tumbler

Tee Flatlay

Moisturizer Jar

Stanley-Style Tumbler

Moisturizer Jar

Silk Sleep Mask

Moisturizer Jar

Strategic Value & Differentiation

impact

Narrative-led growth — Each product deepens the brand story
Speed-to-concept — Rapid prototyping without sacrificing editorial integrity
Emotional resonance — Luxury with warmth, identity with intention
Aesthetic cohesion — Unified style and tone across dreamy visuals

This case study is a self-initiated project—a love letter to movement, transformation, and storytelling through design. Her Departure is a fictional brand concept created to explore what’s possible when narrative meets visual clarity. All content is original and unaffiliated with any existing brands.

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