Luxury Is Served
A surrealist sushi concept where indulgence becomes identity
Role & Process
A self-initiated concept world, crafted through editorial experimentation:
- Brand narrative + strategic concepting
- Visual direction via Midjourney, Sora, and Krea
- AI-enhanced asset creation, curation, and styling
The Challenge
Luxury brands are fluent in fashion—but what about taste?
Luxury Is Served reimagines haute couture through the lens of culinary precision, offering a world where sushi becomes storytelling and indulgence becomes ritual.
This concept explores the tension between exclusivity and consumption—blurring the line between what we wear and what we crave.
Brand Identity
LOGO CONCEPT
Color & Archetype
Color & Archetype
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Color & Archetype
Color & Archetype
Color & Archetype
Visual Moodboard
Color & Archetype
Visual Moodboard
Creative Execution
A cinematic concept brought to life through AI-enhanced stills and motion.
Each asset was crafted using AI merging surrealism with specificity:
• Monogrammed sushi rolls wrapped in branded nori
• High-gloss editorial portraits of Black models mid-bite
• Sculptural flatlays styled like fashion campaigns
• Minimalist white backgrounds for tension and focus
• Motion visuals that feel like luxury commercials—slow, deliberate, dripping with desire
The design language mirrors a modern fashion house campaign: clean, restrained, and sensory. Every image is a metaphor for appetite—craving not just food, but identity, beauty, status.
This is branding you can taste.