Melt By Fenty Beauty
Beauty Never Melts — It Tastes This Good.
Role & Process
A self-initiated concept brought to life through playful editorial experimentation:
- Brand narrative + strategic concepting
- Visual direction inspired by Fenty’s tones and textures
- AI-enhanced imagery and motion via MidJourney, Krea, and Sora
- Asset creation, curation, and styling designed for cross-platform storytelling
The Challenge
Beauty brands master the language of skin and shade—but what about flavor?
MELT BY FENTY reimagines makeup as indulgence, offering a world where foundation shades drip into ice cream cones and gloss becomes glaze.
This concept explores the tension between beauty as surface and beauty as pleasure—blurring the line between what we apply and what we taste.
Brand Identity
LOGO CONCEPT
Color & Archetype
Color & Archetype
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Color & Archetype
Color & Archetype
Color & Archetype
Visual Moodboard
Color & Archetype
Visual Moodboard
Creative Execution
A surreal editorial imagined through AI-enhanced stills and motion.
Every asset melts beauty into appetite—turning Fenty’s iconic shade range into flavors you can almost taste:
Ice cream cones dripping in gloss-like sheen, matched to Fenty pigments
- Sculptural flatlays where pints and palettes blur together
- Editorial portraits of Black models caught mid-melt—half beauty ad, half dessert fantasy
- Packaging styled like limited-edition drops, rebranded as indulgent treats
- Motion sequences where swatches drip, cones collapse, and beauty literally melts into desire
The visual language is equal parts seduction and satire: clean, minimal frames holding indulgent, messy drips. It feels editorial yet edible, restrained yet playful.
This isn’t just branding you can taste—it’s beauty served à la mode.
