🗂 Overview
- Company: SimpleHealth
- Role: Director of Product & Growth
- Timeline: Apr 2022 – Oct 2023
- Industry: FemTech, Digital Health
❓ The Challenge
SimpleHealth faced economic pressures and funding challenges. The company needed to reignite engagement, reintroduce insurance, and secure investor confidence during a critical pivot point.
🔍 My Approach
I led revenue-focused growth efforts through:
- Partnership strategy with aligned health/wellness brands
- Investor storytelling to articulate path to scale
- Reintroduction of insurance to re-engage users
- Retention experiments and A/B testing on upsell features
📦 Deliverables
- Insurance Relaunch Strategy
- Investor & Board Decks
- Growth Storytelling Assets
- Strategic Partnerships Map
- Retention Experimentation Plan
📈 Results & Impact
- Supported investor confidence with clear growth narrative
- Opened new B2B2C opportunities via strategic partnerships
- 50% increase in patient engagement
- Re-established recurring revenue via insurance