the challenge
Beyond Strength: The Need for Softness
Black men are rarely afforded the cultural space to be soft, introspective, or slow. Sunday Scene answers this by offering a digital exhale—a quiet place to land, reflect, and reconnect.
the strategy
story
opportunity
opportunity
A brand built on ritual, softness, and multidimensional masculinity.
opportunity
opportunity
opportunity
Black men are seeking emotionally nourishing brands. This isn’t about luxury for show, it’s about resonance, clarity, and ease.
uniqueness
uniqueness
uniqueness
A lifestyle aesthetic rooted in stillness, texture, and identity. The visuals and voice reflect both calm and confidence.
legacy
uniqueness
uniqueness
This isn’t just a brand, it’s a movement. Sunday Scene becomes a new cultural signal for what care can look like.
visual moodboard + product world
the launch
“You’ve carried so much. Let this be the scene where you put it down.”
Sunday Scene launched quietly, just as it was meant to—
with stillness, not noise.
This imagined Instagram post marks the beginning of the brand’s digital sanctuary—a place where Black men are invited to soften, return to self, and breathe.