🗂 Overview
- Client: Ankobia Group
- Role: Head of Product, Brand & Strategy (Consultant)
- Timeline: Oct 2023 – Present
- Industry: Government Tech, SaaS
❓ The Challenge
Ankobia, a woman-owned services company, wanted to launch its first product and enter the SaaS market. They needed structure, a product team, and a cohesive brand story to evolve their business model and attract enterprise clients.
🔍 My Approach
I joined as a strategic partner to build the product org and brand identity from scratch. I:
- Defined the product vision and roadmap
- Built up product organization and hired engineers
- Led MVP development and platform strategy
- Created the brand identity, voice, and messaging
- Developed investor, client, and product decks
- Managed product/AI partnerships to enhance innovation within the application
📦 Deliverables
- End-to-End Product Roadmap
- Branding Guidelines (Typography, Logo, Color)
- Investor & Client-Facing Pitch Decks
- Strategic Positioning & Product Messaging
- AI Product Integration Strategy
📈 Results & Impact
- Established product organization standards
- Built MVP in under 6 months
- Defined Ankobia’s investor-ready brand identity around products and service offerings
- Elevated client engagement through storytelling
- Positioned Ankobia for enterprise SaaS sales and GTM