Portfolio Highlights

I led Ankobia’s transformation from a service-based company to a product-first organization. From building their flagship SaaS tool to defining brand strategy and narrative, I developed a scalable product, GTM roadmap, and investor-facing collateral.

As founder, I launched CRWND—an inclusive beauty and wellness app. I developed the product, brand, and growth engine, forging 20+ partnerships and cultivating a 20K+ community in its first year.

At a pivotal moment for SimpleHealth, I focused on creative growth strategies and partnerships to help stabilize the business and unlock new revenue streams.

I led the 0-to-1 development of Turner’s internal ad strategy tools, driving alignment across marketing teams and championing user adoption through intuitive UX and change management.

At Backbase, I transformed static product demos into immersive, story-driven experiences that deepened client collaboration. This approach turned delivery into dialogue—boosting engagement, feedback, and long-term partnerships.