Reimagining Internal Tools

Reimagining Internal Tools Through Strategic UX & Adoption

🗂 Overview

Company: Turner Broadcasting
Role: Product Manager
Timeline: Aug 2017 – Feb 2019
Industry: Media, AdTech

❓ The Challenge

Internal marketing and ad teams needed a centralized tool for managing creative assets and campaign planning. No clear system existed.

🔍 My Approach

I led product development from the ground up by:

Launching a centralized media asset hub
Leading 0-to-1 development of an ad strategy tool
Driving adoption via stakeholder collaboration and storytelling
Managing agile backlog and user testing

📦 Deliverables

Asset Hub UX/UI & Feature Flows
Product Story Deck for Stakeholders

📈 Results & Impact

Streamlined asset sharing across departments
Improved campaign planning workflows
Achieved high adoption through strategic stakeholder engagement
Built product trust through iterative storytelling